About Us

VAYRE is an advanced contemporary brand rooted in the values of a new feminine and deep sustainability. Founded in 2021, we have pushed through the challenges of global pandemic and social chaos to initiate a collection that expresses our unique voice in the industry for the first time.Sharp and sophisticated, the VAYRE collection is season-less, and highly wearable. Taking inspiration from nature, architecture, and the work of our favorite artists, the VAYRE gaze is that of the New Feminine who is emerging NOW.

Our first collection is an exploration in minimizing our environmental impact on the planet while adding newness and beauty to it. Our business model is embedded with sustainable values, materials, processes. Often, we have designed around recycled fibers, transforming existing resources rather than consuming new ones. We have partnered with vertical manufacturers in Italy, Portugal, and Turkey, to reduce our carbon, footprint. We have consciously designed a collection that accentuates the natural elegance of the woman who wears our clothes. As part of our mission, we are always finding new ways to enhance our level of sustainability.


Kris Goojha, a native New York who grew up the fashion industry. His mother also a fashion designer practically raised him in her sample room. While attending FIT, he also starting cutting patterns at Calvin Klein where he developed a taste for minimal design. Since Calvin Klein, he has developed collections for Skin, Bandier, Ralph Lauren Collection and Nordstrom. He has also spent time in the Private Equity world working on brand valuations for Hilco and subsequently working on acquisitions and brand development. Sustainability and Fair Trade is a significant driver in his design philosophy, from implementing a 25% organic fiber mandate at Nordstrom to converting 50% of the collection at Skin to Fair Trade and Organic cotton sourced directly from farmers in Peru, Kris has made it part of his design process to take into consideration the fiber, the farmer, the manufacturer and most importantly the planet.. 
With a background in Fine Art and Photography, Diana has worked in multiple facets of the fashion industry for the last 20 years.  A designer, stylist, photographer, and producer, Diana started her first fashion line at 19 years old while a full time student. She founded her production company Humanuniform in 2014 bringing together a collective of fashion professionals to collaborate in a holistic, sustainable environment.  Taking cues from the tech startup sector, she implemented a business structure and operating system novel to the industry, minimizing overhead while maximizing efficiency, transparency, artist rates, company profits, and positive company culture.  Diana is also a working artist, producing Healing Art in the form of digital paintings and multimedia light installations.  She holds two Bachelor’s degrees in Visual Art and Comparative Religion from Brown University, and a Master’s in Visual Culture from NYU Steinhardt’s School of Education and Human Development.